There are some common themes that keep popping up if one reads about PR and new technology, for example the idea that diverse audiences are organizing themselves into more powerful, collective entities, that ‘pull’ is increasingly important and that theory really ought to be revised for new communication channels (for example the ‘Grunigian view of modern PR’) .
And of course it’s hard not to like the colorful Conversation Prism in spite of such insightful interpretations like ‘The art of conversation is mastered through both the practice of hearing and listening’.
Nevertheless, being more ‘bottom-up’ or cognizant of where relationships are actually happening online makes a great deal of sense (and is sincerity the same thing as earning credibility?) and if the Prism’s 'halos' contextualize the landscape and guide relevant dialogue, it’s a valuable aid to cut through the volume of noise being made by all those diverse publics.
“Are you talking to me?”