Sunday, May 31, 2009

Shoot and Share

I've read in various places the ideas that 'anyone with a handheld device and an internet connection can produce and distribute content' or 'PR and journalist roles are changing' or 'anyone with a grudge can create a crisis for your firm online'. We've been warned about tech-savvy individuals with a creative mind potentially doing serious damage to opinion and reputation. PRBlogger posts a great example of these concerns, titled Those bitter Aussies. Take a look!

2 comments:

  1. Scary stuff... Considering that much PR work is about reputation management, a lot of good work can be for nothing if someone starts an on-line vendetta.
    Protecting URLs to stop rogue sites appearing in your name used to be a good fail-safe method of protecting your on-line presence. That's no longer the case... Crisis management and a dedication to environmental scanning and keeping an accurate radar for what's being said or twittered about your organisation (and considering the response) are now part of the role.

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  2. Bitterness is catching in ad-land:


    http://www.youtube.com/watch?v=R2a8TRSgzZY

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