Another great example of social media being used for promotional campaigns. In fact, I think social media is ideally suited for tourist promotion. I don't know if the French will fall for it, but I like it! Hotpot anyone?
I work in the area of risk management for a global investment bank. In recent years more of my work involves communicating across diverse working groups.
My passport tells me I am British although I consider myself a global citizen having studied, worked and played in numerous countries in Europe and Asia-Pacific. I am currently in Singapore.
My academic and career experience is mostly across economics, business and investment banking, while my interest in PR, media and communications is more recent. I hold a master's degree in Public Relations from Stirling University.
Fawkes, J & Gregory, A 2000, 'Applying communication theories to the internet', Journal of Communication Management, Henry Stewart Publications, vol. 5, no. 2.
Kelleher, T 2007, Public Relations Online, Sage, London.
Selwyn, N, Gorard, S & Furlong, J 2005, 'Whose Internet is it Anyway?', European Journal of Communication, Sage, vol. 20(1), no. 5-26.
Wright, D & Hinson, M 2009, 'An Analysis of the Increasing Impact of Social and Other New Media on Public Relations Practice', in Interational Public Relations Research Conference, Institute for Public Relations, Florida, pp. 1-21.