Another great example of social media being used for promotional campaigns. In fact, I think social media is ideally suited for tourist promotion. I don't know if the French will fall for it, but I like it! Hotpot anyone?
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Clever stuff. I suspect every tourism body in the world will be rushing to buy into this. Perhaps we should pitch the idea of a TV show in which the worst are compiled for a big laugh?
ReplyDeleteFascinating to speculate on the objectives set by Blackpool. Who is their target audience - French people or those closer to home who hold a very fixed view of the seaside town? And how would they judge the campaign to be a success? The YouTube site has had over 23,000 views, which seems pretty good. And the comments are balanced, with a lot of supportive noise.
Local papers have picked up on the promotion and given it a largely positive push. The Daily Mail was also latched on. The comments on their story were less favourable http//www.dailymail.co.uk/news/article-1181653/Jadore-Blackpool-Resort-reinvents-YouTube-lure-French-tour
Very clever. And the YouTube hits are brilliant.
ReplyDeleteA TV show? Haven't we already got them? :-)
In The Apprentice last week they had the task of selling Margate, relaunching it. Some good idea's, but a bit bland.
Thanks for links, I enjoyed them
Charlie